My greatest fear about committing thousands of dollars into marketing VIVA is that people will open the app, find the app is too slow and there is nothing they are interested in doing, and immediately uninstall. So we have been working with Dave and Lurnea to create a great user experience.
To create a great user experience, we have to make sure the design of the app is perfect, the speed of the app is at its minimum and the content is at a maximum. There is nothing we can do about the design of the app in the next few weeks, but we can reduce speed and increase content.
While we have a big team of pseudo-members on standby in their respective fields of expertise, the only one who can help with speed is Syed and the only one who can contribute content is me. Sam is neck-deep in study ahead of his med exams, and I cannot rightfully ask anyone else on the team to wade through pages and pages of content to reduce them into computer comprehensible spreadsheets for our content database. Unlike other events websites out there, VIVA is not just "another events aggregator", so we cannot scrape and dump data into our database. There are two additional stages of processing after collecting the data before the data is useful in the VIVA database - the first stage is to screen the data to ensure the information is reliable (or at least as reliable as can be) and the second stage is to add a layer of metadata to each event so that our algorithms can start the job of classifying events based on user personality and propensity.
One day, I hope that the event organisers on VIVA upload their own events and reap the rewards of amassing fans who will attend their events, but until more event organisers are uploading their own events, we will have to upload the content for them. It comes down to a simple value equation - ignoring cost of money or time - at any time, who has the most to gain from spending the time on this menial data entry task.
Meanwhile, it seems that jumping on the Apple Hate Wagon is becoming a mainstream fascination: