While Syed and Hassan take a short break from upgrading VIVA, I am spending a lot of my mental energy on defining how to better service customers - both event organisers and event goers.
(An aside: I still dislike the word "event" in describing the content on VIVA. They are broader than just events, but it seems that "event discovery" is an industry term from which no one has departed. I suspect it is because no one has found a better word yet. Can we make one up? A portmanteau of entertainment plus leisure activites... leisurtainment?)
Ultimately, VIVA is nothing more than a platform. It is the content that keeps people returning, and so the selection and presentation of content are key to this. More and more, I feel that the way we are presenting information on VIVA needs to be improved... show me less but show me better. And though we know this, the move towards better and more relevant recommendations runs us into a selection problem.
So, we keep mulling.