My friends Paul and Lisa are big into futurology, and have been for years.
Futurology (noun): systematic forecasting of the future, especially from present trends in society.
(but you knew that)
A lot of people have hopped on the "futurology" bandwagon. It is becoming as much a buzzword as "blockchain", "artificial intelligence" or "mindfulness".
I spend a lot of my time thinking about the future of Facebook, Google and the other tech giants. The latest trends seem to suggest that more people are turning off social media, and this is foreshadowing the eventual downfall of these giants. I am not so certain that will happen, but I also don't fancy myself a magical creature with the gift of foresight. The whole exercise seems like slinging mud on a wall - throw enough of it and eventually something will stick.
Yes, it’s true that we’ve heard this all before—that people are abandoning social media, that the platforms are doomed. The New York Times has written variations on that story so many times over, it could have been a standing column in the business section of the paper. But I do believe that this time is different, the beginning of a massive shift, and I believe it’s the fault of these social networks.
I think about how VIVA can be different to the existing players - how do we build trust with our users, how do we give them what they want?
Adam sent me a link to a podcast earlier today about the creators behind Twitch.
I have some creative ideas for us to play with - I really think we can do a lot better, but we've got a really really solid base.
We are always trying to remain relevant and useful, and so are Facebook, Google, and everyone else. I don't believe for a second that the big tech players will let someone creep up unnoticed and snatch away their precious relevance.