... they will come.
I heard that famous movie quote again on a YouTube documentary about a Noah's Ark creationist museum in America. (Spoiler alert: And of course, nobody came.)
I think that is a big lesson I have learnt about product development in the past year. Building something from nothing is a good first step, but if the project trajectory is off the target by even a few degrees... well, how much you miss the mark depends on how far away that target is. The lean startup mantra of iterating a product over and over seems to be a good guide on how to overcome the inability for people to make accurate estimations of where a targets is.
Steve and Evan are both big fans of iterating products.
Andrew of Hello.Television (and all-round champion) must be too. We had a beer yesterday to chat about what our respective businesses are doing this year. So far so good, in the 18 days that have passed so far... but we must now iterate VIVA again.
Syed and I are due to chat this Sunday about the next improvements... and I hope that will bring more people to use VIVA more regularly.