We often meet to chat about life in start-up businesses. It is an inherently interesting topic because the scope is so broad - what do people want, how do we find out what people want, why do they want what they want, how do we satisfy them, and then repeat again but replacing all the "wants" with "needs".
I often feel selfish driving conversations to satisfy my own ends - what about VIVA this, and what about VIVA that? Matt is kind enough to humour these conversations, and help solve the questions.
Marketing is one of our biggest questions at the moment. Many heads have sunk many hours into this question.
Joyce, one of our marketing interns, is spearheading one of our new branding initiatives - one that we internally call "Humans of VIVA" - that name will change. The idea of this project is to capture portraits of people talking about what they love about living life. When everything is boiled away, VIVA is a business that help people live life.
We want to put out one or two photos a week on Instagram, and so we need to capture at least four or five people in order to have enough material. This requires both Joyce and I to spend a significant amount of time talking to and photographing people. My photography skills have rusted since those heady days of my late 20s, when I used to spend hours every day visiting cafes with Penny (my little Pentax Q).
Photography is like riding a bike, I tell myself.
"Don't look at the camera. Just keep talking."
"Is the idea that if you take heaps of photos then at least one of them will be good?"
"I'm hoping so."
Matt was kind enough to humour that conversation too.