Before Saturday night, the last time I went bowling was probably around two years ago.
I spend much of my time pondering the process for shaping our social lives - or, the customer journey, if you are familiar with marketing or startup jargon. How do we decide what to do on the weekend? Who told us about bowling? Where did we decide to go? So on, and so on. All the while trying to uncover some insights about this decision making process so that VIVA can better help solve the problem, whatever that problem is.
In the beginning, I thought the problem was...
... that we did not know what to do with our spare time. I felt that was the problem VIVA solved because I had about five hours of spare time a week where I did not know what to do, and so this must be a problem that everyone faced. After a while, I realised that I did not in fact have any spare time at all. The "spare time" was invariably filled with seeing friends, shopping, chores and little gremlins that appear last minute.
No, no. VIVA was not trying to help people fill their spare time. That is a silly endeavour because very few people have a problem filling spare time.
The real problem was...
... we do not always have a good answer to the question, "What should we do?" We would love to be social and do meaningful things, but we often end up doing something less. This came from two connected problems - we do not know the possibilities for what to do, and we do not have time to find and consider all those possibilities. So, we built VIVA to solve those problems.
Now, we have refined this again, so we edge a little closer to the real customer journey - it isn't that we do not have a good answer to the question, "what should we do?" Sometimes, we know exactly what we should do, but we want to find out more information about that thing, and this is what the next version of VIVA must solve.