Kristy from the the Ducere MBA team shared a 2015 article with me last night - Hugh Malkin's piece on why no one has solved event discovery. It is a really good piece, and nails everything I learnt working in the same space as Hugh.
Hugh wrote his piece as a response and an extension to Mark Hendrickson's piece from 2012 on the uphill battle of social event sharing. The analysis and research that support those articles are incredible. I wish I can write something to extend on the work of those two, but I don't feel I have learnt quite enough or distilled the knowledge in a manner that can be shared very easily.
These days, I am often asking myself:
What is the right solution to the problem of event discovery?
I think the solution has to answer three questions in just the right blend:
Is VIVA the right blend? I don't know yet. I feel like we are still constantly testing and iterating. That is, after all, what product design is all about!